WowzaBox takes London by storm

A North East-based recipe box service is winning over London foodies with its fresh, authentic Chinese dishes, with over 40 per cent of deliveries now heading to the capital.

WowzaBox, founded by Newcastle University graduate Joshy Jin, has captured attention for its chef-led, no-subscription recipe boxes that feature region-specific Chinese cuisine. 

Launched during the pandemic, WowzaBox emerged in response to demand for restaurant-quality food at home. Prepared in a Newcastle-area kitchen and delivered nationwide, the service is gaining momentum under Joshy and his business partner Georgina Li. 

Joshy, who previously ran a Sichuan-specialist restaurant, is on a mission to make authentic Chinese cuisine more accessible in the UK, with dishes such as Tianjin Black Pepper Beef, Lychee King Prawns and Sichuan Numbing and Spicy Beef, offering customers the chance to enjoy flavors rarely available outside China.

Joshy, now a British citizen and adopted Geordie, said: “We’re thrilled to see Londoners embracing authentic Chinese flavours and tasting the very best of what Newcastle has to offer.

“Our mission is to make high-quality, region-specific dishes accessible, celebrating the incredible diversity of Chinese cuisine while supporting local suppliers here in the UK.

WowzaBox recently raised more than £150,000 to expand operations, double its workforce and secure larger premises. The funding will also support the launch of a dedicated supermarket range featuring Asian meal kits and sauces.

A TikTok sensation with over 100,000 followers, Joshy continues to evolve the WowzaBox menu, introducing dishes like Shanghai Scallion Pork Chops, Massaman Chicken Curry and Dan Dan Noodles, ensuring an ever-growing selection for its loyal customer base.

Joshy added: “As we continue to grow, we remain committed to our roots in the North East, a region that has supported me throughout my journey, and ensures our dishes are made with the freshest quality ingredients.

“Our customers are primarily young professionals who are passionate about exploring authentic and delicious Asian cuisine but don’t have the time to deal with the hassle of prepping from scratch. 

“What’s even more exciting is that the majority of our business comes from returning customers. 

“It’s incredibly rewarding to see people coming back for more – a true testament to the quality, convenience, and authenticity of the experience we’re delivering.”

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