Sunderland’s autonomous shuttle drives forward
A transport project has announced Oxa as its new autonomy provider, making a “significant milestone” in the city’s push towards a more sustainable transport system.
The Sunderland Advanced Mobility Shuttle (SAMS) initiative, set to launch in early 2025, will feature an autonomous Ford E-Transit shuttle, promising to “redefine urban mobility” and showcasing how smart transport can “enhance connectivity and sustainability in urban environments”.
Oxa, which provides self-driving software and solutions, will deliver its technology to power the project.
Gavin Jackson, Oxa chief executive, said: “We’re proud to be part of the movement to radically modernise public transport in the UK.
“We’re taking an innovative approach to bringing autonomy to customers and communities, and are excited to be getting started in Sunderland.
“The project will demonstrate the potential of autonomous vehicles to create safe, efficient and sustainable transport solutions.
“We look forward to working closely with the council and partners to make this vision a reality."
Councillor Michael Mordey, leader of Sunderland City Council, added: “The SAMS project marks a significant milestone in Sunderland’s smart city journey, and we are thrilled to welcome Oxa on board.
“This initiative is not just about testing new technology; it's about improving the quality of life for our residents by offering efficient, sustainable transport options.
“Oxa’s expertise in autonomous vehicle technology is integral to our shared vision of creating a forward-thinking, sustainable transport system for the people of Sunderland.”
Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →
Enjoy the read? Get Bdaily delivered.
Sign up to receive our daily bulletin, sent to your inbox, for free.
Ready to scale? Buy-and-build offers opportunity
When will our regional economy grow?
Creating a thriving North East construction sector
Why investors are still backing the North East
Time to stop risking Britain’s family businesses
A year of growth, collaboration and impact
2000 reasons for North East business positivity
How to make your growth strategy deliver in 2026
Powering a new wave of regional screen indies
A new year and a new outlook for property scene
Zero per cent - but maximum brand exposure
We don’t talk about money stress enough