Criteo names new chief executive officer

Global digital marketing and commerce company Criteo has appointed Michael Komasinski as chief executive officer, succeeding Megan Clarken, who is retiring but will remain in a senior advisory role to ensure a smooth transition.

Bringing over 20 years of experience in AdTech, Michael has led large global organisations and driven growth through technology-driven strategies. He currently serves as chief executive officer of the Americas and President of Global Data & Technology at dentsu, where he played an integral role in embedding AI across its platforms and expanding its retail media consulting practice.

With a strong background in digital transformation and data-driven advertising, Michael’s leadership will support Criteo’s continued innovation in commerce media.

Michael, who will take up his new role on February 15, said: "Criteo's transformation into a global commerce media powerhouse and AdTech leader has been inspiring, and I am excited and energised to serve as the company’s next CEO and build on this momentum. 

“There are massive growth opportunities in media today with new advancements in AI and a global rise in ecommerce, which are driving hyper-personalised consumer touchpoints across more content and devices than ever before. 

“I'm thrilled to be partnering with Criteo's talented team, who has built incredible assets in AI over the years, to deliver compelling commerce solutions for our clients and drive shareholder value.”

Rachel Picard, chair of Criteo's board of directors, added: "We ran a comprehensive search process to identify the next CEO of Criteo to ensure we have the right leader to spearhead the next phase of the company's AI-fuelled transformation and vision as the world's leading commerce media platform.

“We are thrilled that Michael is joining us to lead Criteo at this exciting time in our journey. 

“Michael is a high-calibre executive with the ideal mix of skills, including tech-enabled product development expertise, hands-on experience managing brand and retailer relationships, and a proven ability to drive accelerated growth and scale globally. 

“Over the course of his career, Michael has also demonstrated a collaborative approach to management that has galvanised global organisations to lead in digital marketing and technology. 

“We are confident that Michael will bring a valuable perspective to drive Criteo's strategy forward, further enhancing our commerce and retail media leadership, and building on our strong momentum thanks to Megan's critical contributions and the dedication of the entire team.”

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