RAAS LAB appoints sale director

Advertising agency RAAS LAB, which is based in London and Manchester, has appointed Toby Shaw as sales director UK, as the company expands its AI-driven ‘Hyper Relevance’ technology for premium media performance.

Toby will lead RAAS LAB’s market growth by building key client partnerships, strengthening its sales team and expanding its presence in the UK’s independent agency sector. 

With a strong background in ad tech, Toby previously worked at Wavemaker before moving to Teads, where he drove business development and improved sales efficiencies. 

In his new role, he will focus on expanding RAAS LAB’s client base and positioning its AI-led platform as a key driver of premium advertising performance.

Toby said: “RAAS LAB’s AI-led technology is unparalleled in the market for offering true ‘Hyper Relevance’.

“This unique ability to dynamically curate engaging experiences and drive performance across all stages of the customer journey is reinventing addressability at a key moment in the evolution of digital media. 

“Being home to some of the brightest minds in AI, media ops and sales, and being passionate about industry innovation, I jumped at the opportunity to be a part of this transformative business.”

Toby’s appointment comes at a pivotal time as RAAS LAB scales its AI-powered technology, which matches targeting and creative in real-time to optimise ad experiences.

Guy Jackson, chief commercial officer of RAAS LAB, added: “Toby’s expertise and tenacious approach to business development align seamlessly with our plans for rapid growth. 

“As well as fostering our culture of collaboration and excellence, Toby will play a pivotal role in setting our sales efforts up for continued success. 

“Delivering performance for clients eager to unlock next level audience engagement in their campaigns, Toby will help cement RAAS LAB as the market standard for hyper-relevant ad delivery and creative.”

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