Golf tech firm tees up international success

A Huddersfield-based sports technology company is expanding its global footprint after securing a contract in Dubai with financial backing.

MIA Sports, which designs and installs golf simulators and teaching studios, has entered the UAE market with a £75,000 finance package from HSBC UK, supported by UK Export Finance (UKEF). 

Bosses say the funding will enable the company to supply five teaching studio bays for the Emirates Golf Club, home of the iconic Dubai Desert Classic, the flagship event on the DP World Tour. 

Andrew Keast, managing director at MIA Sports, said: “Breaking into the UAE market was a major opportunity for us. 

“Thanks to UKEF and HSBC UK's support, we were able to access the finance required to bring our technology to a fast-rising capital in the world of golf.”

The deal was made possible through UKEF’s General Export Facility, which helps SMEs scale up international trade by providing government-backed financial guarantees.

Andy Booth, international business manager at HSBC UK, added: “Working alongside UKEF, we're committed to helping innovative British businesses like MIA Sports expand internationally. 

“This showcases how effective partnership between banking and government support can boost UK exports.”

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