Salford's MediaCity unveils its largest content studio

A £600,000 new content studio has been unveiled by Salford’s MediaCity.

Spanning 8,400sq ft on the second floor of White Tower, the “inspirational” facility has been designed to meet the growing demand for high-spec, multi-purpose content production spaces. 

Curated by University of Salford alumnus Ashley Salmon and designed by Consensus Workspace, the studio is set to become a hub for creators, influencers and businesses, offering professional equipment and expert support through on-site production partnerships.

Featuring a diverse range of creative environments, including light, dark and podcast studios, catering to video and stills production, podcasting, photoshoots, castings and experiential media, the facility has been designed to “promote creativity, community and collaboration” and “nurture the next generation of digital creators and innovators”.

Naomi McCardle, general manager of the Content Studio, said: “The creation of the content studio has been an ambitious response to the growing demand from our occupiers for affordable, blank canvas space which supports a range of content creation requests from photo shoot spaces, podcasts, interviews to private collab spaces. 

“We’ve worked closely with our immediate creative community and beyond to deliver exactly what they need. 

“It also represents our commitment to nurturing the next generation of digital creators and innovators.

“By providing the tools, spaces, and inspiration, we’re not just supporting the future of content—we’re empowering it. 

“We’ll be looking to launch mentorship programmes linking those starting out in the industry to potential employers as well as hosting a range of workshops where the community can learn while building contacts.” 

The studio expands Salford’s growing reputation as a media and technology hub, while its competitive pricing, starting from £10 per hour, also makes it one of the region’s most accessible professional facilities.

Andy Plastow, managing director at Consensus Workspace, added: “We were thrilled to partner with the team at MediaCity again to design and deliver this inspirational new space. 

“The reimagined floor plate reflects a fresh and modern approach, tailored to meet the evolving needs of content creators and local businesses while enhancing the occupier experience. 

“The finished result is an inspiring space which promotes creativity, community and collaboration, which will help occupiers in not only boosting productivity and innovation but in attracting and retaining the best talent.”

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