Cyclists gear up for bridges charity ride

A charity cycling event is set to return with record participation as business leaders take on a gruelling two-day challenge to support seafaring families.

The annual Bridge2Bridge ride, previously led by John Good Group chief executive Adam Walsh, will now be organised by the Sailors’ Children’s Society, which raised £20,000 through the event in 2024. 

The 212-mile ride from the Severn Bridge to the Humber Bridge takes place over the weekend of 13-14 September, with 30 cyclists expected to take part.

Adam, who will still captain the team for this year’s ride, said: “We want to make the Bridge2Bridge ride bigger, with more riders helping us to hit higher fundraising targets, and the best way to do that is for the Society, as a nationwide charity, to take the lead in activating its network of supporters and to organise their involvement.

“I’ll still be there to lead the team and promoting the Bridge2Bridge ride and the benefits it brings to the charity and the participants.

“Make no mistake, it’s a challenge, physically and mentally. 

“But the rewards of the training and completing the event itself, at a personal level, make it all worthwhile.

“The feeling you get when the Humber Bridge comes into view needs to be experienced.”

Natasha Barley, chief executive of the Sailors’ Children’s Society, added: “We are so grateful to Adam and to John Good Group. 

“Adam completed the incredible feat of covering the 212 miles in a solo ride in just one day in 2023. 

“With logistical support from his business and others, he assembled a team of eight for the two-day trip last year and now we’re aiming for 30 riders.

“That’s a game-changer in terms of organisation so the Society is putting in more effort to enable Adam to concentrate on leading the riders. 

“Last year we had a mix of experience and ability – including a novice who had never cycled long distances – and they all finished the ride in style.”

Participants must raise at least £1,500 each, with all proceeds supporting disadvantaged children from maritime backgrounds.

To find out more about the ride and to register your interest, see here.

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