Digital agency carves out new deal with butchers

A Leeds-based digital marketing agency has secured a new partnership to enhance the online presence of a premium butchery brand.

Engage, which specialises in digital activation, content marketing and PPC, has been appointed by Ripon-based Farmison & Co to boost brand awareness and improve paid media performance. 

The agency will focus on campaign restructuring, SEO, keyword optimisation and digital advertising as it looks to “drive measurable growth” and “improve customer acquisition”.

Jude Turner, account director at Engage, said: “We’re thrilled to be working with Farmison & Co. 

“Our team has worked closely to enhance their paid media performance and organic reach, creating a search strategy focussed around improving customer acquisition.

“Through a combination of advanced data insights, campaign restructuring and targeted optimisation, we’ve already seen significant uplifts during the initial quarter, which led to a 23 percent increase in paid revenue.”

Carleen Booth, interim marketing director at Farmison and Co, added: “We are delighted to have appointed Engage as our digital agency to support the ongoing development of our butcher’s online retailing service.

“During the handover, the team demonstrated professionalism and expert technical knowledge and have already helped us increase the development work on our website to further improve the overall experience for our customers.

“Backed by a friendly, highly talented team, I'm confident it was the right decision for Farmison & Co to partner with Engage and look forward to continuing to work with them.”

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