360 Growth Partners adds business development specialist

Newcastle-based business growth consultancy 360 Growth Partners has appointed Justine Joisce as an associate to strengthen its team.

Bringing over 30 years of experience in marketing and business development, Justine has held senior roles at Addleshaw Goddard, Ward Hadaway and global life-science agency Ramarketing. 

She joins a team of experts, including leadership development, HR, marketing and business technology specialists.

In her new role, Justine will help businesses turn ambitious growth strategies into actionable plans, embedding business development into daily operations.

She said: “Where marketing focuses on building brand awareness and generating leads, business development nurtures these leads into long-term partnerships and profitable business opportunities. 

“Combining my skills with the experienced marketing associates here at 360 Growth Partners offers a powerful mix. 

“In my experience, SMEs that merge business development with marketing and focus on the entire customer lifecycle, from client acquisition to loyal customer, move beyond transactional relationships to long-lasting partnerships. 

“I’ve seen great success with teams that have enabled a ‘business development mindset’ at every level within their organisation. 

“It’s not always about hiring a sales team, it’s about unlocking the potential in your existing workforce and creating ambassadors within your organisation by giving them robust training, support and the tools they need to develop their skills.”

Director Andrew Silver added: “Justine has a unique set of skills that complement our existing expertise and strengthen our offering. 

“She excels at embedding a business development mindset at all levels, enabling everyone to contribute to driving sustainable success. 

“This might be through customer life-cycle planning, creating business developing processes and training and mentoring. 

“Ensuring accountability and measurement are in place to analyse where success, and failure, lie is also important.

“Combining Justine’s expertise with that of our current associates creates a potent mix with the power to supercharge growth for our clients and I’m delighted to welcome her onboard.”

Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →