Wildstone seals landmark £80 million TfL deal

A major outdoor advertising deal will see 13 of London’s most iconic digital billboards change hands in an £80 million agreement.

Wildstone, one of the world’s largest billboard companies, has secured a 99-year lease from Transport for London (TfL) to take over high-traffic sites across the capital, including Euston Road underpass, Old Street roundabout and Chiswick Towers.

With more than one million vehicles passing the ocations daily, officials say the deal strengthens Wildstone’s dominance in digital outdoor advertising while providing TfL with a significant financial boost to support its transport network.

Damian Cox, Wildstone’s founder and global chief executive, said: “This acquisition reinforces our commitment to redefining digital outdoor advertising. 

“We’re excited to bring fresh innovation to these iconic sites, working with talented architects to elevate their appeal to advertisers.”

Chris Reader, TfL head of commercial media, added: “We’re pleased to have worked with Wildstone in this long-term agreement, which will give advertisers the opportunity to reach thousands of people every day with innovative and creative designs. 

“The money received through this work will be reinvested into the transport network, helping more people travel safely and efficiently across the city.”

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