Boutique Workplace names first marketing director

The Boutique Workplace Company has appointed Adam Nickson as its first marketing director.

With over 25 years of experience, Adam previously played a key role in the brand merger of The Office Group and Fora and led UK marketing for Renault Group.

In his new role, he will position The Boutique Workplace Company as the go-to provider of curated workspaces, supporting its expansion beyond London.

Adam said: “I’m joining Boutique at a pivotal moment for the brand. 

“I’ve always relished joining businesses and brands where there’s great potential for growth or brand re-development.

“Boutique is now a major player in the market, has a really strong core team and positive values at heart.

“The senior leadership team has a clear, unified vision, and their desire for growth is inspiring. The product is already fantastic, making the marketing job clear. 

“I look forward to getting cracking.” 

The firm, recently ranked among the top five flexible workspace providers in the capital, now operates more than 40 locations, including new sites in Glasgow and Bank.

Adam’s appointment marks a strategic move as the company continues to shape the future of boutique flexible workspaces.

Daniel Wheble, chief executive of The Boutique Workplace Company, added: "We’re thrilled to welcome Adam to the team as our new marketing director.

“His depth of experience, industry knowledge and strategic vision will be instrumental in taking Boutique’s brand to the next level. 

“For over 15 years, we’ve built something special, and now, with Adam on board, we have the opportunity to truly refine our place in the market, drive growth, and create even more opportunities. 

“I’m really looking forward to working with him and seeing the impact he will make.”

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