Dark Horse appoints new managing director

Manchester-based digital marketing agency Dark Horse has appointed Alan Reeves as managing director as it continues its expansion.

With 17 years of experience in digital marketing, Alan joins from Click Consult, where he led search strategies for major brands including Tesco, Boohoo and Unibet.

He said: “I’m stoked to be working with such a brilliant and driven team that shares my values and ambition. 

“The determination of our chief executive officer John means we have the platform, agility and support to accelerate growth for Dark Horse and our clients.

“Quickly I’ve realised we have a fantastic foundation of people and clients that we’ll continue to grow by providing forensically good PPC, paid social and SEO services.

“Basically, I thought to myself ‘I can work with that, I can make Dark Horse famous for taking businesses from seven to eight figures’.”

Dave Karellen, head of PPC, added: “I’ve known Alan for years, and when I found out about the coup, I instantly thought of him.”

Alan’s appointment allows founder John Keating to step into the chief executive officer role, focusing on the agency’s long-term vision while Alan takes charge of day-to-day operations.

As Dark Horse grows, it remains committed to sustainability, planting trees for every new hire and client to offset its success.

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