Lawfront appoints first CMO

UK legal services group Lawfront has appointed Dan Lowndes as its first chief marketing officer to drive national marketing and business development.

With over 15 years of experience, Dan will support Lawfront’s partner firms – including FJG, Nelsons, Farleys, Slater Heelis and Brachers – while leading strategic growth initiatives.

His appointment follows key hires in innovation and digital marketing, reinforcing Lawfront’s investment in AI, technology and operational infrastructure to accelerate firm growth.

Dan said: “This is an exciting time to be joining Lawfront.  

“First mover advantage has delivered rapid growth by acquisition.  With organic growth in the legal sector so much is driven by relationship-building. 

“Allying that with innovative marketing and business development approaches, on a national scale, means Lawfront can grow even faster.”

The news comes as Lawfront expands its presence with the recent acquisition of Brachers, its twelfth firm to join the group.

Axel Koelsch, chief operating officer of Lawfront, added: “Lawfront now has directory ranked practices across most regions in England. 

“Leading our highly experienced teams, Dan will drive best practice in business development regionally and lead nationally on opportunities accessible through our scale, normally not open to regional firms.”

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