Sales leader to host Teesside summit

A Stockton-based sales consultant is marking her first year in business with a sales summit, following a six-figure success despite personal challenges.

Cheryl Spears, founder of Spear-heads, launched her consultancy in September 2023 and quickly built a strong client base through her LinkedIn network. 

However, just two months later, she had to pause her plans when her twin daughter, Mia, required life-saving heart surgery.

Despite the setback, Cheryl’s sought-after expertise allowed her to scale rapidly, hiring six freelance sales professionals. 

Cheryl, current holder of the Tees Businesswomen Awards ‘Best Newcomer’ title and ‘Best New Sole Trader’ from November’s Best New Tees Business Awards, said: “I was able to keep the business ticking over to a small extent and most of my clients were really supportive.

“So, when I relaunched properly in March 2024 once Mia’s health had made a significant improvement, my order book was full again within a week.”

Now, Cheryl’s on track for a £250,000 turnover while expanding her team and coaching businesses to boost their sales confidence.

She added: “It sounds impressive, but the figures don’t mean a great deal to me – I just want to provide a good life for my family and be a positive role model for my daughters.”

Cheryl, who provides “no-nonsense” and “straight to the point” sales support and training, is hosting a sales summit at Hardwick Hall, in Sedgefield, on July 9, featuring networking, workshops and expert speakers.

She added: “I will share some of my tips, tricks and techniques - and I will have guest speakers and panellists also offering advice.

“It will be the first event in the area that I am aware of with where delegates will walk away with a notebook crammed with new ideas around sales and marketing for their business.

“I strongly believe in businesses in the Teesside area helping each other out, sharing ideas and collaborating - and that’s why I have come up with this event.”

Sponsorship and exhibition opportunities are available, with early bird tickets priced at £70. See Cheryl's LinkedIn page for more details.

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