Touch 'opens doors' with Impact XM agreement

A brand experience agency has pledged to “open new doors for clients” after joining a US operator.

Touch Associates is now part of Impact XM.

London-based Touch Associates says the deal will enhance its delivery of client events, “moving beyond traditional activities into fully immersive, experience-led engagements”.

Impact XM, which has offices across the US, says the agreement will “elevate what’s possible for clients”.

David Bottrill, Touch Associates’ managing director, said: “We are looking forward to combining our expertise with Impact XM’s world-class execution to create truly end-to-end brand experiences.”

Jared Pollacco, Impact XM chief executive, added: “Experiential marketing is evolving, and brands across all sectors are looking for more meaningful, high-impact ways to connect with their audiences. 

“Touch Associates’ expertise is a perfect match for our capabilities in large-scale event production, meetings and conferences, custom exhibit design and attendee engagement.”

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