Perfect Storm cooks up success with AAK brief

A Leeds-based digital marketing agency has been appointed to refine the brand positioning and digital strategy for a global foodservice supplier.

Perfect Storm will lead a series of digital projects for AAK Foodservice, the UK arm of AAK, a specialist in plant-based oils, condiments and ingredients. 

The agency’s initial focus is the Lion brand, a well-known range of sauces and dressings, as it looks to “elevate” the brand’s marketing, channel strategies and campaigns.

Perfect Storm will also redesign AAK’s foodservice website, supporting the company’s mission to enhance taste, sustainability and innovation across the food industry.

Naomi Biltcliffe, client director at Perfect Storm, said: “As an agency we love nothing more than getting our teeth stuck into a brand positioning and full digital strategy, so we were over the moon to be appointed to work with AAK’s UK foodservice and retail brands. 

“Focusing on the brilliant Lion brand in the first instance will allow us to demonstrate how we can elevate the marketing, as we undertake customer interviews, journey mapping and a rework of digital strategies. 

“Manufacturing is an industry we really love working with, and we’re looking forward to bringing our expertise in the sector to this partnership.”

Rachel Neale, marketing director at AAK, added: “We initially spoke to Perfect Storm about a social strategy, but we were so impressed with their approach and the way of working they demonstrated that we quickly realised they could help us with so much more. 

“It’s important to have someone who can challenge your thinking and help us focus in where the need is greatest. 

“We’re very much looking forward to working together.”

Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →