Elite KL rebrands as Calatherm after MBO

A Midlands-based thermal management company is setting its sights on zero-emission vehicle technology and sustainable solutions following a rebrand and management buyout (MBO).

Formerly known as Elite KL, the company, which operates from a 40,000sq ft facility in Tamworth and delivers advanced thermal management systems for mobile vehicles to the likes of JCB, Morgan, Ravo and Northern Rail, has rebranded to Calatherm, marking “an exciting new chapter” in its nearly 85-year history.

Bosses say the rebrand “perfectly reflects the company’s vision” and will help support its “ambitious growth plans” by more clearly conveying its offering and expertise to customers.  

The MBO, led by Maven Capital Partners alongside co-investors Ethos Partners, has also led to several senior appointments, including Mark Holmes as chief executive, Gary Wilson as chief technology officer, and Carol Maund as chief operating officer.

In addition to the leadership transition, the company has appointed Kim Wigley as financial controller and Daniel Jackson as director of business development.

Mark said: “This is more than just a rebrand – it’s a transformation that reflects our new beginnings under private ownership.

“As we continue to grow and evolve, it is critical that our brand reflects the strength of our people, our expertise and our mission to help businesses and fleets navigate their green energy transition.

“Our new company name, Calatherm, perfectly reflects the company’s vision. 

“‘Cala’ is derived from the Greek word for fortress, symbolising strength, resilience and protection, while ‘Therm’ relates to thermal energy, reinforcing our expertise in this field. 

“Our new tagline ‘Together Creating Solutions’ reflects our focus on working closely with customers and our innovative mindset.

“The rebrand to Calatherm and the MBO opens up an exciting new chapter in our history and we are looking forward to cementing our position as a leader in delivering cutting-edge thermal solutions.”

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