Reward expands board with new appointment

Reward, a global leader in customer engagement and commerce media, has appointed Sophie Goldschmidt to its board of directors. 

Sophie brings a wealth of experience from her leadership roles at organisations like U.S. Ski & Snowboard, World Surf League, NBA, WTA and Adidas.

With a strong background in global brand development, marketing and scaling businesses, Sophie’s expertise aligns with Reward's strategic growth objectives. 

Her appointment comes as the company continues to expand internationally and strengthen its data insights capabilities, following its acquisition of Hospitality Data Insights. 

Sophie’s experience in driving innovation and deepening brand engagement will play a crucial role in Reward’s future success in the commerce media sector.

She said: “Reward is redefining commerce media by harnessing data and technology to drive deeper customer engagement. With my background in global brand growth, loyalty, and fan connection, 

“I’m excited to support Reward's growth agenda and innovation in this dynamic space. 

“As the company continues to scale into new markets, I look forward to working with the leadership team to create meaningful interactions for both retailers and consumers.”

Jamie Samaha, chief executive of Reward, added: “I’m really pleased to welcome Sophie to our board at this pivotal time. 

“Her global experience, particularly in sports, perfectly translates into building loyalty and engagement for our clients. 

“With a strong network and a proven track record of driving growth for major global brands, Sophie is a natural fit to help steer Reward's continued expansion. 

“Her expertise will be invaluable in supporting our executive team as we accelerate into new markets and further strengthen our position in commerce media.”

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