MySalesCoach boosted by £1.1 million support

A sales coaching firm has secured £1.1 million support to fuel growth plans.

MySalesCoach has been backed by Northstar Ventures and Creative UK.

Bosses at the Newcastle-based firm say the cash will fund the development of new artificial intelligence tools to provide users with real-time support.

The business, which provides personalised sales coaching for companies of all sizes, received £740,000 from Northstar’s North East Innovation Fund – which is supported by the European Regional Development Fund – and £195,000 from the Northstar EIS Growth Fund.

Creative UK is investing £150,000 through the North of Tyne Culture and Creative Investment Programme, which is funded by the North East Combined Authority, with an additional £85,000 from angel investors.

Officials add Northstar’s investment has allowed MySalesCoach to access a grant via Innovate UK’s investor partnership programme, with a grant from the National Innovation Centre for Data supporting its artificial intelligence integration. 

Kevin Beales, MySalesCoach founder and chief executive, said: “Northstar’s support, expertise and funding have been an integral driver in our growth.  

“Our initial success has given us the confidence to further invest in both further growth and the transformative opportunities in artificial intelligence.”

Tom O’Neill, investment manager at Northstar Ventures, which previously backed MySalesCoach in 2022, said: “We look forward to working with the business in the next stage of its development.

“MySalesCoach’s use of artificial intelligence shows how businesses in the North East are adopting the latest technologies to deliver inventive solutions that make a real difference to customers.”

Rahul Misra, Creative UK investment principal, added: “We are pleased to join the investor journey for MySalesCoach as it builds on early success and moves into the next phase of growth.” 

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