BPI strengthens leadership with new director

Online asset disposal specialist BPI, headquartered in Wakefield, West Yorkshire, has appointed Helen Carling as commercial strategy and marketing director to strengthen its leadership team.

Helen brings extensive experience in commercial strategy and marketing, having led major business development projects, including acquisitions and mergers. 

Her expertise will support BPI’s expansion and enhance its market presence.

Helen said: “I am thrilled to be joining BPI at such an exciting time for the business. 

“The company has built a strong reputation in the asset disposal industry, and I look forward to contributing to its continued success by driving innovation, customer engagement and strategic partnerships.”

Helen’s appointment aligns with BPI’s updated vision, mission and values, reinforcing its commitment to delivering seamless asset disposal solutions and maximising returns for businesses.

David Boulton, managing director at BPI Auctions, added: “We are delighted to welcome Helen to the team. 

“Her wealth of experience and strategic insight will be instrumental in shaping the future of our commercial and marketing initiatives. 

“We are confident that Helen will play a key role in driving our continued growth and success.”

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