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Visionary entrepreneur Allen Law is rapidly expanding his mission to increase the human health span.

Singapore-based Allen Law is best known for founding Park Hotel Group in his twenties and growing it from a single hotel into one of Asia’s most successful luxury hotel groups, with hotels in Singapore, China, Japan, the Maldives and Hong Kong.

Now aged in his forties and two decades on from his prodigious early successes as an entrepreneur, in 2023 Allen Law embarked on a new mission with a social purpose, which is redefining his entrepreneurial outlook. 

If driven entirely by commercial and investment decision parameters, then he could have simply opened more hotels. Instead, driven by the experiences of his personal journey as an international leader and entrepreneur, Allen Law has embarked on a mission to increase the human health span by making fitness, holistic health and wellness more accessible to more people.

A renewed mission

In 2023 Allen Law co-founded MOVE [REPEAT], a global health and wellness collective housing specialist boutique fitness, wellness and lifestyle brands which are committed to best-in-class services to their members. MOVE [REPEAT] has already grown to more than 50 locations across five countries.

As well as MOVE [REPEAT], the collective also includes Yoga Movement, a boutique brand that is hugely popular and is expanding rapidly, and also the Singapore franchise for the globally-renowned STRONG Pilates brand.  

In 2025, Allen Law invested through MOVE [REPEAT] in the Australian global fitness brand REVL Training.  REVL Training is known for its community-centric approach to performance-based training, and since its launch has delivered 240% annual growth and expanded to 35 locations in Australia, Dubai, Singapore and South Korea.

Allen Law has ambition to accelerate and expand his mission across the world organically and through large-scale M&A when the right opportunities arise.

Increasing the human health span

Having experienced a personal health scare whilst building his hotel empire, Allen Law became increasingly determined to focus on ventures that help people to be healthier by living mindfully, exercising and simply moving more. 

“I am literally trying to reverse the damage done to the human race,” says Allen Law of his mission. “In order to achieve this, we are trying to inculcate a culture of a healthy lifestyle” he added. 

The human health span is the period of our lifetime during which we will enjoy good health.  Allen Law says there is an abundance of scientific research and data showing that regular exercising is an important component of the kind of lifestyles that will minimise health scares and increase the human health span.

He is convinced that the rapid economic growth of the past decades has had a detrimental impact on the human health span. As a mathematics graduate from King’s College London with a deep interest in actuarial science, Law concludes that most of us currently embody a culture of highly processed junk foods, sugary soft drinks, alcoholic beverages, tobacco products and drugs, which combined with increasingly sedentary lifestyles, can be deadly.

A study funded by the Bill & Melinda Gates Foundation and the Australian National Health and Medical Research Council and published in the Lancet in March 2025 predicts that more than 50% of adults and a third of children will be overweight or obese by 2050. The report calls his phenomenon an “unparalleled threat” to humankind due to the risk of early death and disease.

The overarching social mission of Allen Law’s collective is to combat the sedentary lifestyles the world has become accustomed to since experiencing rapid economic growth for the past 50 years. 

People are more likely to be able to adapt to a new, healthier lifestyle if they feel personally connected to the places they frequent. So Law wants people to have access to fitness and wellness programmes that give people a sense of community and cohesion, which is the unifying purpose across his facilities. 

From hotel magnate to wellness leader

Allen Law is himself leading by example. Having previously struggled with being a workaholic who regularly experienced burnout that was compounded by bad eating and drinking habits when aged in his 20s and 30s, since entering his 40’s Law has made big changes to his lifestyle.  He abstains from fried foods, sugary drinks and all harmful substances. He prioritises quality sleep and meaningful relationships, which he says helps him reach to equilibrium despite his busy lifestyle as an entrepreneur. 

Law is also physically active and enjoys various activities, from joining gymnastics lessons to weekly yoga and Pilates to competing in track and field events at the forthcoming World Masters Games in Taipei in May 2025.

Law says that he has recouped innumerable benefits from engaging in different modalities of exercise, including the opportunity to bond with his young sons as they undertake gymnastics practices together. 

To make these benefits accessible to even more people, Allen Law aims to double the size of MOVE [REPEAT] to 100 centres during the next 12 months.

With Allen Law as its investor and new Chairman, REVL Training also plans to double its location footprint and increase revenue more by six-fold in the next three years, to US $68 million by 2028. This expansion will include REVL onboarding hundreds of fitness entrepreneurs as franchisees in the USA, New Zealand, Southeast Asia, the Middle East, North Africa and the UK.

In pursing his rapid growth ambitions, Allen Law is also a highly conscientious and risk-aware decision-maker who carefully carries out his due diligence and measures each of his steps. He plans to continue to find opportunities to work with those who are highly attuned to his social mission and purpose.

“I believe in finding your purpose first, and then in finding people who are aligned with that purpose to achieve impact,” says Law. 

His impact will be measured by how many people can be encouraged to adopt an active lifestyle. “I want to see how many people we can bring into the studios. Even if they leave us, I want to know, ‘Are they continuing their active lifestyle, or have they stopped?’” he says.

This was posted in Bdaily's Members' News section by Jane Wang .