ASC strengthens customer account team

Bradford-based Advanced Supply Chain (ASC), part of Reconomy, has appointed Karen Gibson as key account director to support retailers in optimising supply chains.

With over 30 years’ logistics experience, Karen will manage customer relationships with major retailers, developing pan-European supply chain solutions. 

She joins from Asda toyou, where she led the client and commercial team for a decade, driving growth in parcel services and sustainability initiatives.

Karen said: “ASC is well-known for its dynamic, agile and creative services, and these are crucial to helping retailers navigate a fast-changing landscape. 

“Being part of this as companies increasingly look for innovative solutions to be more efficient, sustainable and circular, was too good an opportunity to turn down.  

“The key account director role allows plenty of scope for me to utilise my outbound and reverse logistics experience, and to connect with specialisms throughout Reconomy, which will enable ASC’s customers to maximise the value of their supply chains.”

Karen’s appointment follows the recent hire of key account manager Jacqui Reed, as ASC continues to invest in its strategic customer team.

Andrew Hill, commercial director at ASC, added: “Karen has an impressive track record of scoping and developing innovative supply chain services that anticipate market trends and create new commercial opportunities.

“Her experience of establishing partnerships with leading brands and ability to balance the need for supply chain speed and security of delivery, with cost-effective, flexible operations, will prove extremely valuable to our customers. 

“The large retailers and consumer brands we partner with are prioritising supply chain operations as part of core strategies for strengthening shopper satisfaction and brand loyalty, protecting margins and transitioning to a circular economy. 

“Highly experienced professionals like Karen can work closely with customers to properly understand these opportunities and challenges and can draw on insights and group-wide resources to deliver value-adding solutions.”

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