OptiMe secures funding to ‘accelerate growth’

A Teesside-based workplace wellbeing platform is set for growth after securing funding to enhance its mental health support services for employees.

OptiMe, a female-led SaaS platform dedicated to supporting workplace wellbeing across the full spectrum of physical, emotional and mental health, has received a five-figure investment from NPIF II - NEL Smaller Loans, managed by NEL Fund Managers.

Bosses say the funding, which has also enabled the company to “unlock” a grant from Tees Valley Combined Authority, will “propel OptiMe’s expansion” by introducing artificial intelligence-driven coaching features, personalising wellbeing content and expanding its team by creating ten jobs.

Bethany Ainsley, founder of OptiMe, which counts Domino’s, Costa and Newcastle College Group among its clients, said: “This support positions us strongly for further venture funding and enables us to scale and make innovative workplace wellbeing solutions accessible to organisations of all sizes.

“Ultimately, we aim to transform workplace culture by providing personalised support that prioritises every employee’s wellbeing.”

Susan Snowdon, NEL Fund Managers' investment executive, added: “We are delighted to partner with OptiMe and support their inspiring vision for improving workforce wellbeing. 

“Bethany and her team have demonstrated a deep commitment to helping organisations care for their people, and their track record speaks for itself. 

“We believe this investment will not only propel OptiMe’s expansion but also bring tangible benefits to businesses throughout the region and beyond.”

The £660 million NPIF II fund, which is administered by the British Business Bank, provides loans from £25,000 to £2 million and equity investment of up to £5 million to help a range of small and medium-sized businesses.

Sarah Newbould, senior investment manager at British Business Bank, added: “NPIF II was created to support innovative businesses like OptiMe. 

“This investment will empower a female-led business, drive new technology adoption and generate jobs in the region through national expansion.”

To find out more about OptiMe and Bethany’s success, read her interview in our sister publication, N, here.

Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →