Embrace appoints new chief executive

Steel frame building specialist Embrace has appointed Martin Kelly as group chief executive to lead the business through its next phase of strategic growth.

Martin brings senior-level experience from Severfield plc, where he was strategic business development director, as well as from KPMG’s construction and infrastructure team. 

He said: “I’m absolutely delighted to become part of this entrepreneurial and acquisitive group at the early stages ofgrowth. 

“I’m confident that Embrace will become a major player in the UK steel industry and I look forward to helping the business realise this ambition.

“We have two exciting and complimentary businesses within our existing portfolio and I look forward to sharing my extensive experience of working across the construction industry and related sectors to help unlock significant value opportunities for the businesses.”

Martin’s appointment follows the recent arrivals of Ross McAdam as chief financial officer and Matt Gibson as chief operating officer, completing Embrace’s executive team.

The group, which includes Hambleton Steel and Shufflebottom, is focused on operational improvement and further strategic acquisitions across the UK.

Richard Whiting, chairman of Nottingham-headquartered Embrace, added: “We are thrilled to welcome Martin to the Embrace team.

“Martin truly understands the width and breadth of the industry and his senior level experience at leading UK steel and construction businesses will stand us in great stead as we grow the Embrace group over the coming years.”

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