‘New chapter’ as Newcastle duo join forces

A Newcastle-based marketing agency is expanding its services following a merger with a long-established media and print production business.

Who’s Listening has integrated All Media into its operations, building on a longstanding relationship between the two North East firms. 

The move sees All Media founder Jeff Jamison step into a consultancy role, continuing to support clients under the Who’s Listening brand.

Bosses say the merger will add specialist print and media buying expertise to Who’s Listening’s offering, alongside its existing data-led marketing services. 

They add that the agency, which has doubled its team over the past year, has plans to recruit further, with a new fundraising campaign also set to launch in 2025.

Shane Gammage, managing director of Who’s Listening, said: “Jeff has been a huge support to me and my business over the last couple of years, and we’ve worked together on many successful projects. 

“When the opportunity came up to bring his experience and client relationships into Who’s Listening, it felt like a natural step. 

“I’m really pleased we can support him in this new chapter and bring even more value to our clients.”

Jeff added: “After losing my wife Wendy to cancer last year, I’ve taken some time to reflect and reshape how I want to work moving forward. 

“I still love what I do, but I want to create more space to focus on life outside of work too.

“Partnering with Shane and the team at Who’s Listening feels like the right step. 

“We’ve worked together on countless projects over the last couple of years, and they’ve always impressed me. 

“I know my clients will be in great hands, and I’m excited to continue supporting them – just in a more flexible way.”

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