Pictured, from left to right, are Mike Manders, co-founder and chief executive at Haddon; Shane Parkins, founder and managing director at Climb & Conquer; George Manders, co-founder at Haddon; and Cameron Keegan-Wood, head of growth at Climb & Conquer

Bathroom brand taps into digital growth with deal

A luxury homeware company has appointed a North East digital marketing agency to boost its online presence and performance.

Haddon, a challenger brand specialising in high-end bathroom products, has selected Durham-headquartered Climb & Conquer to manage its SEO, PPC and Klaviyo channels in a five-figure deal.

Founded in 2024 by Mike Manders, Yarm-based Haddon offers products from stone baths to home accessories.

Shane Parkins, Climb & Conquer founder, said: “Mike, George and the Haddon team are on a mission to revolutionise the luxury bathroom and homewares market.

“We’re delighted to be supporting them with their digital performance across all channels.

“We are already seeing phenomenal growth, with some of their highest order values to date directly attributable to our activity.

“Beyond this, they’re a fantastic local success story, and we’re looking forward to helping them maximise every growth angle to showcase the Haddon brand and its products far and wide.”

Mike Manders, Haddon chief executive and founder, added: “I was immediately impressed with the approach from Climb & Conquer, thanks to their open and transparent approach and immediate understanding of what my team and I are aiming to achieve with Haddon, in terms of both the brand and commercial goals.

“Progress across all channels has been encouraging so far, and we’re looking forward to achieving great things throughout our ongoing partnership with Shane and the team, as we strive to establish Haddon further as a leading luxury English heritage bathroom brand.”

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