Agency to sharpen C.K Tools’ digital presence

A Leeds-based brand communications agency has secured a new client in the professional tools sector.

Principles has been appointed by hand tool manufacturer C.K Tools, based in Pwllheli, North Wales, to lead its digital strategy, focusing on social media content, customer engagement and brand development. 

Bosses say the partnership will aim to “elevate and strengthen” the company’s online presence and reinforce its market position through targeted digital storytelling and “unforgettable social content”.

Brinley Buckley-Roberts, head of marketing at C.K Tools, said: “It’s an exciting time for us as a brand, we’re at a point in our journey where we’re focusing heavily on our digital presence, to attract and engage a younger customer base. 

“It’s a new approach for us, and we’re looking forward to partnering with the experts at Principles in our mission to elevate and strengthen our online comms.” 

Nicci Mills, director of digital experiences at Principles, added: “We’re excited to work with C.K Tools to help bring the brand to life in new ways online. 

“Our goal is to connect with both their audience and upcoming generations of tradespeople, through meaningful and unforgettable social content.”

The appointment follows a period of growth for Principles, which recently added household electrical brand Phillips to its client base. 

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