HyperFinity secures seven-figure funding boost

A data and AI company working with major retailers is set for expansion following a fresh round of investment.

Leeds-based HyperFinity has secured backing from Finance Yorkshire’s growth fund with bosses saying they will use the cash to “accelerate growth plans” by scaling its sales, marketing and product development. 

The deal also includes investment from River Capital’s fund:AI, alongside existing investor Snowflake Inc., completing a seven-figure investment round.

Founded in 2019, HyperFinity helps brands including Asda, Costa Coffee, Toolstation and Card Factory use data-driven insights to optimise pricing and customer loyalty. 

Pete Denby, chief executive of HyperFinity, said: “HyperFinity helps retailers make the most of their data using analytics and AI. 

“We’re already helping some of the best-known retailers make profitable loyalty and pricing decisions through a combination of powerful software and expert services. 

“We’re delighted to be working with Finance Yorkshire and River Capital whose investments will enable us to accelerate our growth plans.”

The investment marks another step forward for Finance Yorkshire’s five-year plan to deploy over £50 million in funding across the region’s small businesses.

Alex McWhirter, chief executive of Finance Yorkshire, added: “The team at HyperFinity has established the business as a recognised decision intelligence company for the retail sector.

“We are pleased to invest in HyperFinity and support its aspirations to be the go-to company that delivers transformational growth in retail using data and AI.”

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