Cantarus clicks with CRM firm FlexRM

A Manchester-based digital agency is expanding its full-service offer with the takeover of a customer relationship management specialist.

Cantarus has bought FlexRM, a Microsoft Dynamics 365 CRM integrator, in a strategic move that bosses say will offer a fully integrated digital transformation solution for membership organisations, charities, public sector bodies and commercial clients.

They add that the deal brings CRM services into Cantarus’ existing offer, which includes web and app development, online communities, publications, creative design, branding, consultancy and cloud hosting.

Lee Adams, chief executive at Cantarus, which works with clients such as the Royal Institute of British Architects, British Medical Association and the British Army, said: “People expect extraordinary, personalised and consistent interactions with the organisations we work with. 

“With an ever-increasing number of digital and physical touchpoints available for use, excellent communication orchestrated across many channels has become increasingly difficult to achieve, yet ever more vital for our clients.”

Mike Cundall, chief operating officer at Cantarus, added: “With the addition of FlexRM’s skills and experience of cutting-edge CRM integration – something we’ve seen first-hand working in partnership with the team – Cantarus is uniquely positioned as the leading digital and CRM partner to deliver integrated experiences that drive engagement, new customer wins and retention, and long-term resilience.”

FlexRM’s founders will retain shares in the business and no jobs will be lost as a result of the deal, with new roles expected to be created in the coming months.

Steven Madden, commercial director and co-founder of FlexRM, added: “When our CRM product is integrated with the digital platforms Cantarus delivers, it has a transformational impact on our clients’ growth, value delivery and agility.

“The need for full integration has become more and more profound and urgent for clients and is one of the key reasons why we have joined the Cantarus fold.”

Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →