Chameleon unveils refreshed identity

A Hull-based business interiors company has refreshed its brand to enhance its competitive edge and better align with client expectations.

Chameleon Business Interiors has introduced a new creative identity, anchored by the strapline ‘Spaces That Change Everything’. 

The strategic rebrand highlights the company’s transformative approach to workspace design and its ability to create tailored, high-impact environments.

Key updates include a redesigned logo, a dynamic colour palette and refined messaging, all crafted to reflect Chameleon’s commitment to delivering bespoke solutions. 

The company has also launched a new website that showcases its project portfolio, with early feedback from clients and partners being overwhelmingly positive.

Shaun Watts, chairman of Chameleon Business Interiors, said: “Rather than ripping everything apart, we chose to build on the trust and partnerships we’ve cultivated over the years.

“Our refreshed identity creates impact and distinguishes us from many key competitors. 

“It brings consistency of look and tone of voice, while truly reflecting the impact our workspace designs deliver – whether boosting wellbeing, culture, performance, or productivity.”

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