BFX appoints new head of sales

International SME funder Bibby Financial Services has appointed Niels Gooch as head of sales for Bibby Foreign Exchange (BFX) to support its growth strategy for UK SMEs.

Niels brings 15 years of experience in FX risk management, most recently as UK and EMEA sales director at AFEX, and will help expand BFS’s international reach.

Niels said: “I was attracted to join BFS because it is a leading family-owned business with a very strong reputation in financial services and a range of products that can help support many more businesses in the future.

“Aligned with the extremely positive culture in supporting its teams across the world and its very clear commitment to best serving their customers and building long term partnerships, I could see a fantastic opportunity to build on that strong platform and further extend BFS’s international network. 

“I am really looking forward to working with the talented team here and continue to help our customers navigate the complexities of international payments and FX risk management as they look to grow overseas.”

Michael McGowan, managing director of BFX, added: “More than ever, small and medium sized business owners need support in overcoming the complexities of trading overseas, so I’m delighted to welcome Niels to the team. 

“His extensive experience and deep understanding of international payments and FX risk management will be invaluable as we continue to grow our support for UK importers and exporters.”

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