Tech4 unveils rebrand for ‘next chapter’

A Carlisle-based family business has launched a refreshed brand identity to mark a new phase of growth. 

Tech4 Office Equipment has unveiled a modernised logo and visual style designed to reflect its forward-thinking approach and sustainability commitment. 

The rebrand, developed in collaboration with local designer Dan McAulay Marketing and signage provider Image Signmakers, coincides with the company’s move to larger premises near Carlisle Airport, with bosses saying the new identity symbolises its “big ambitions for the future”.

Paul Thorburn, managing director, said: “We’re entering a new chapter, with new premises, a new brand and big ambitions for the future. 

“It’s an exciting time for the business and the whole team behind it.

“The rebrand retains the heart of who we are, a family business built on trust and great service, while repositioning us as a modern, tech-savvy company ready for the next chapter. 

“We’re looking to the future and we want to build something that lasts. 

“Our new head office gives us room to grow and the rebrand sets the tone for everything to come.”

Caroline Thorburn, marketing director, added: “Recent success has brought big changes for us.

“We’ve moved to a fantastic new building and needed a brand to match.”

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