DAC bolsters UK team with senior hire

International media agency DAC has appointed Michael Maslona as UK director of business development, working alongside vice president, managing partner UK Mike Fantis to expand its presence across the UK and Europe.

Michael brings more than 25 years of experience in performance marketing, having previously secured major accounts at Summit, Latitude Group and Epiphany for brands including Tesco, Disney and Pandora.

He said: “DAC has always stood out to me as a mature agency with a strong focus on ‘what’s next’ for clients. 

“After over two decades in this industry, I believe DAC’s approach not only meets the current needs of businesses, but also positions them for future success. 

“By integrating local optimisation into their overall USP of brand-to-local strategy, DAC drives truly incremental revenue growth. 

“It’s an attractive offer and I’m pleased to join an international business that maintains such a forward-thinking mindset.”

Mike added: “Truth be told, I’ve been chasing Michael for quite some time. 

“We first worked together nearly 20 years ago and I’ve always admired his ability to translate complex marketing challenges into tangible growth opportunities. 

“What sets Michael apart is his experience in both media and business development, which means he truly understands a clients’ needs. 

“Michael will be instrumental in our growth strategy as DAC continues to invest in developing and maintaining client relationships.”

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