Flow Group unveils more ‘cohesive’ identity

A Yorkshire-based print marketing and fulfilment firm is entering a new chapter after a strategic rebrand designed to unify its identity and boost visibility.

Flow Group, which operates from a 16,000sq ft facility in Brighouse, has overhauled its branding following a string of recent acquisitions and expansions.

Working with Leeds-based Fantastic Media, the business has launched a new website, signage and marketing strategy.

The rebrand also aligns its sub-brands, including Mr Flyer and Modern Bookbinders, while continuing its focus on sustainability through the Greener Mail initiative.

Richard Standing, co-founder and managing director of Flow Group, said: “The rebrand has been a long time in the making, but we have enjoyed working with Fantastic, who have offered insight and perspective, translating our brand structure into exactly what we need.

“We’re excited to go forward with a more cohesive brand identity and our strategy reflects this. 

“Our customers will benefit from Flow’s new look and simplified structure whilst maintaining the same drive for sustainability and strategic solutions that maximise their print marketing and fulfilment campaigns.”

Gary Pattison, director of strategy and insight at Fantastic Media, added: “When Flow Group approached us to help with their marketing, we quickly realised that we needed to take a step back and look at how the organisations brands were structured and how they should be positioned in the market. 

“The team at Flow completely embraced this approach and it’s further proof that this working methodology works far better than fixating too quickly on activation without solid foundations.”

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