B&M names new chief executive

B&M has appointed Tjeerd Jegen as chief executive, effective from June 16, following a global search.

He succeeds interim chief executive Mike Schmidt and brings more than 25 years of international retail leadership, with previous roles at Ahold, Tesco, Woolworths, HEMA and Takko Fashion.

Tjeerd said: “I'm honoured to join one of Europe’s leading value retailers at such a pivotal time. 

“Value retail plays a crucial role in the lives of millions of consumers and I’m passionate about working with the team to drive growth through great products, operational excellence, and a strong customer focus.

“I'm passionate about working with the team to drive great products, operational excellence and a strong customer focus. 

“I look forward to work build on the company's strong foundations and take it to the next level.”

Tiffany Hall, chair, added: “I am delighted to welcome Tjeerd to B&M. 

“He is a highly talented international business leader with in-depth retail experience gained in Europe, Asia and Australasia across the grocery, general merchandise and value sectors.

“In what was a rigorous recruitment process, Tjeerd stood out from a strong list of candidates due to his strategic insight, customer-centric approach, and strong track record of driving growth and transformation.”

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