Squared.io hires new vice president of sales

Squared.io, an award-winning Google Ads insight and automation platform, has appointed Daryl Goodman-Gordon as vice president of sales to lead its commercial strategy and support the company’s next stage of growth.

Reporting to chief executive David Midgley, Daryl will oversee sales operations, client relationships and partnerships with global agencies, digital specialists and direct brands.

He joins from Clinch, where he led EMEA enterprise sales, working on key accounts including JP Morgan and Pepsi. 

He has also held senior roles at DoubleVerify, InMobi, MyThings and Criteo.

Daryl said: “I am excited to be joining Squared.io at such a pivotal time for the business. 

“The opportunity to lead the commercial expansion, help shape the go-to-market strategy, and work with a cutting-edge AI-driven product was hugely compelling. 

“I'm eager to build strong client partnerships and help Squared.io achieve its next phase of growth."

David added: "As we build momentum and grow our presence in the market, we are delighted to bring in Daryl to lead our growth strategy. 

“He brings a wealth of experience in scaling teams and driving strategic growth. 

“We were impressed with his energy and perspective which is a great fit with how we work here at Squared.io.”

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