Hallam boosts B2B expertise with four hires

International digital agency Hallam has strengthened its B2B offering with four key appointments across brand, paid media, SEO and client services during a period of rapid growth.

Joining the team are Mark Newton as head of brand strategy and design; Maddie Crawford as paid media lead; Paulina Wisniewska as organic search consultant; and Olivia Gilks as account manager.

Mark Newton, the most senior appointment, brings over 15 years’ experience, including six years as head of brand and marketing at Waterford Distillery. 

He said: “I’m excited to work with the smartest bunch of creative thinkers at a time when the agency is going full throttle in the B2B world. 

“I can already see huge potential to deliver outstanding work for clients, at a time when there’s never been more instability – and opportunity – in the marketing landscape.” 

Paulina Wisniewska will deliver technical SEO and holistic marketing strategies to support B2B clients. 

Maddie Crawford, a paid media specialist and conference speaker, will lead the paid media team, leveraging AI and CRO to drive results. 

Finally, Olivia Gilks adds eight years of client service expertise as account manager.

Their appointments come as Hallam has secured 15 new clients this year, mostly from the B2B sector, reflecting its commitment to expanding its creative and strategic capabilities.

Gareth James, growth director at Hallam, added: “With B2B marketing becoming increasingly complex, we are investing in people who not only bring technical prowess, but also a deep understanding of this evolving digital landscape and the leadership to take it on.

“We’re in a defining phase of growth. 

“In recent months, we’ve recorded our highest-ever employee and client satisfaction scores. 

“We exceeded our Q1 new business target and we’re already 70 per cent of the way to hitting Q2’s. 

“We’ve brought in 15 new clients, the majority in B2B, and secured standout wins including an international SEO retainer with a global electronics brand. 

“These new hires reflect our intent. 

“We’re scaling our creative and strategic capabilities to meet the complexity of modern B2B marketing and deliver the commercial results our clients demand.”

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