Motion 'to make care sector moves' with funding

A care technology firm is targeting growth in a £26.2 billion market after securing more than £250,000 support.

Motion has been backed by angel investors and Innovate UK.

It says the funding will “accelerate national expansion” of the company’s digital care platform in the “significantly under-digitised” £26.2 billion residential care sector.

Used by more than 3000 care home residents, the firm’s technology keeps families informed on patient wellbeing while reducing staff administration tasks.

Bosses say the cash will also help create sales jobs and support new market partnerships.

Zeezy Izenman, Motion founder and chief executive, who set up the business while studying at the University of Sheffield, said: “We’ve identified a clear market need with quantifiable business benefits. 

“Care providers see return on investment through reduced administrative costs and improved family satisfaction, and we’re building a scalable technology business in a large and stable market.”

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