Alto appoints new chief marketing officer

Estate agency software provider Alto has appointed Sara Arthrell as chief marketing officer, strengthening its leadership team as it scales across the UK.

Sara brings more than 15 years of global SaaS marketing experience, having held senior roles at Tapcheck, Sage and Brightpearl.

At Alto, she will lead brand, demand generation and product marketing as the company sharpens its go-to-market strategy. 

Sara said: “Alto has all the right ingredients – bold leadership, a brilliant platform, and lots of room for growth in the markets we serve. 

“What has been missing is a clear, confident marketing strategy that cuts through. 

“One that helps agents understand the value Alto delivers – whether you’re a solo agent or running multiple branches.

“We’ve got the tools to help agents modernise, grow, and win. 

“Now we need to be better at communicating that – and we will be.”

Sara’s appointment follows a series of senior hires as Alto pushes forward with its mission to transform estate agency software.

Riccardo Iannucci-Dawson, chief executive at Alto, added: “Sara is a world-class marketing leader. 

“She’s strategic, data-driven, and proven. 

“Sara has scaled brands fast and knows how to turn complex platforms into clear, compelling narratives that drive real results.

“This is a top-tier addition to the team and a major milestone in Alto’s next chapter.”

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