Onclusive names VP of measurement and analytics

Media intelligence firm Onclusive has appointed Anna Salter as vice president of measurement and analytics.

Anna brings more than 15 years’ experience in media insights, consultancy and data-led transformation. 

She began her career at a fast-growing insights startup, later acquired by Kantar, where she held senior roles before joining Onclusive as head of insights consultancy UK, in 2022.

Anna will lead Onclusive’s global analytics operations, including social and earned media, data strategy and platform integration, helping drive the company’s global insights strategy and continue shaping Onclusive’s transformation programme across international markets.

She said: “I’m thrilled to take on a senior leadership role in the business at a time where I can drive real change for the organisation and deliver value for our clients. 

“I’m a bona fide data geek and can’t wait to work closely with our dynamic data and analytics teams to help empower PR professionals to deliver and demonstrate impact across their work.” 

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