Sway PR expands B2B team

Manchester-based Sway PR has appointed Andrew Peacock as account manager to support its expanding B2B client portfolio.

After growing by 33 per cent in six months and securing new clients including Conscious Travel, DMAC and Capture 1, Andrew will bring over five years of PR experience across legal services, manufacturing and fintech. 

Based in Wakefield, he will also help Sway extend its reach into West Yorkshire and surrounding areas.

Andrew said: “I’m very excited to be joining the Sway PR team. 

“It supports a diverse selection of clients, each with a fascinating story to tell. 

“Sway’s innovative approach to both client and colleague satisfaction is truly unique and I’m looking forward to helping the company grow in the months and years to come.”

Mark Hayward, Sway PR founder, added: “2025 is a very important year for Sway. 

“With more B2B clients than ever before, we’re in a great position to continue growing the business in a sustainable way.

“Andrew has a wealth of experience in B2B communications and will be a real asset to the company. 

“With a larger team than ever before, we’re now perfectly positioned to develop our business and service new and existing clients with the quality media relations work for which Sway PR is known.”

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