Shared Interest names new managing director

Newcastle-based shared interest ethical investment co-operative Shared Interest Society has appointed Kerrey Baker as its new managing director.

Kerrey has spent 14 years leading member engagement and supporting the work of Shared Interest Foundation.

She now takes the helm following the retirement of Patricia Alexander and as the organisation celebrates its fourth King’s Award for Enterprise in Sustainable Development.

Kerrey will lead a strategic review to shape the next five years, with a renewed focus on impact, connection and growth. 

Her plans include closer alignment between the Society and its Foundation, aiming to create a unified supporter journey.

Kerrey said: “This is an exciting time to lead Shared Interest. 

“We are listening closely to the people we serve – especially around climate resilience and gender equality – and looking at how we grow our reach while staying true to our values.

“Membership growth is more challenging in the current economic climate.

“But our members are different. 

“They’re making a values-based choice. 

“If every one of our 11,800 members inspired just one more person to join, we could double our reach.”

Shared Interest pools over £50.9 million in investments from UK members to finance fair trade enterprises in 47 countries, supporting more than 416,000 people worldwide.

Outgoing managing director Patricia added: “Kerrey brings deep knowledge of our mission and a strong commitment to the values that define Shared Interest. 

“She has been a driving force behind our close relationship with members and will lead the Society with purpose, insight, and care.”

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