Awesome Franks secures funding slice

A North East food venture is set to open in Newcastle.

Awesome Franks, a gourmet sandwich and deli concept from local food entrepreneur Alex Walker, co-founder of Scream for Pizza, has secured a five-figure investment from NEL Fund Managers through the Northern Powerhouse Investment Fund II (NPIF II). 

Alex says the funds will be used to transform a former wine merchant site in Jesmond into a vibrant, family-friendly deli serving artisan sandwiches, deli goods and branded flour.

The space has undergone a full refurbishment, including rewiring and plumbing, ahead of its launch next month. 

Inspired by Alex’s son and his love for superheroes, Awesome Franks will feature fillings including salt and pepper squid and Northumberland crab, with bread from local bakery Northern Rye.

Alex also plans to open Frank’s Imaginarium at the venue in 2026 – an immersive play café and learning space for families – alongside a private hire event space for community and hospitality events.

Alex said: “Having worked with NEL in my previous business, I know how well you are looked after. 

“Susan and the team guided me step-by-step through the funding process and were in constant contact throughout. 

“The process was clear with lots of support and practical suggestions, which I am taking forward in the business. 

“I can’t thank them enough.”

Susan Snowdon, investment executive at NEL Fund Managers, added: “Alex and I had been speaking for a while and it was great to work with her, hearing and learning about her vision for the space. 

“Jesmond has a vibrant community; the location is easily accessible and the premises that Alex secured were crying out for a new venture. 

“I look forward to visiting and wish Alex all the best with the opening.”

The £660 million NPIF II fund, operated by British Business Bank, provides loans from £25,000 to £2 million and equity investment up to £5 million to help small and medium-sized businesses.

Sarah Newbould, senior investment manager at British Business Bank, added: “Through NPIF II funding, inspiring female founders like Alex are breathing new life into local landmarks, creating welcoming family spaces and serving high-quality products to the local community. 

“Awesome Franks is a great example, proudly using locally sourced ingredients from across the North East.

“This is a fantastic opportunity to connect with the wider business landscape in the region, and we’re excited to see the deli open and watch Alex’s journey continue.”

Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →