Sheffield United unveil new summer signing

A football club has scored a new sponsorship deal.

Sheffield United has unveiled an agreement with online gambling firm Midnite.

The company’s logo will appear on the front of the Blades’ men’s and women’s first-team shirts during the 2025/2026 season.

It will also adorn training kits, adult replica shirts and be displayed around the Championship club’s Bramall Lane ground.

Paul Fielder, Sheffield United head of commercial, said: “We’re pleased to welcome Midnite as our principal partner.

“They’ve shown a clear commitment to working with the club and its supporters, and we’ve been impressed by their thoughtful and collaborative approach.”

Jonathan Shaw, Midnite vice president of growth, added: “This partnership continues our efforts to grow Midnite as a challenger brand in the UK.

“We’re looking forward to working with the club and its supporters throughout the season.”

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