Partner Article

From Side Hustle to Scalable Brand: How My Accessories and B2B E-commerce Are Powering the UK’s Personalisation Boom

Meeting demand for custom merchandise with fast, flexible wholesale supply from My Accessories.

The personalisation economy is transforming more than consumer buying habits - it’s reshaping B2B e-commerce too. UK wholesalers like My Accessories are enabling a new generation of micro-brands to launch quickly and scale efficiently, all while meeting growing demand for custom, creative products.

From Folksy storefronts to TikTok Shops, small businesses are booming, but they rely on agile supply chains to keep up. The days of trade shows and bulk-only ordering are fading. Today’s successful B2B brands speak the language of creators, influencers, and side hustlers.

The Personalisation Surge, Backed by Smart Supply

Demand for customisable items - photo magnets, keyrings, wedding favours - is soaring. A critical factor for success is securing a reliable supply chain. While many startups begin with dropshipping, a key step towards improving profit margins and quality control is working directly with a UK-based wholesaler.

Rather than focusing on traditional retail channels, My Accessories has carved out a niche by supporting solo entrepreneurs and branding businesses looking to personalise and resell blank merchandise.

Speed and flexibility are central to the model. Most orders dispatch within 1–2 working days, and sample-sized orders are available so new customers can trial product lines before scaling. Many items also come individually bagged, giving businesses the option to send blanks directly to clients for easy personalisation.

Digital Marketing Driving B2B Growth

Just like the creators they supply, wholesalers are embracing digital-first strategies:

SEO-led e-commerce: Ranking for niche products draws qualified traffic directly into the funnel.
Customer education through video: Short clips show just how easy it is to assemble personalised products, eliminating barriers for new customers.
User-friendly UX: Fast browsing, transparent pricing, and tailored category pages support small business owners who need to make quick buying decisions.

My Accessories Built for Creators

“Our goal is to make things easy - for creators, for side hustlers, for businesses just getting started,” says Peter Sansome, Marketing Manager of My Accessories. “Everything we offer is designed to be simple to personalise and quick to deliver.”

As more startups transition from dropshipping to holding their own inventory, finding a reliable UK-based supplier becomes essential. My Accessories is built for that next step, offering blank tote bags and accessories, dispatched fast and with no complex onboarding.

The future of B2B is more personalised, more flexible, and more creator-friendly than ever before. For entrepreneurs ready to scale, it starts with finding partners who understand how modern brands are built.

Press Contact:
Peter Sansome
Marketing Manager
t: +44 (0) 121 748 1780
e: peter.sansome@my-accessories.co.uk

This was posted in Bdaily's Members' News section by My Accessories .