LCB builds bold new identity

A construction college is marking a milestone with a new look.

Leeds College of Building (LCB) has unveiled fresh branding and a redesigned website to celebrate 65 years in education, while also supporting a more inclusive image of the construction industry.

Developed with agency Born Communication, the rebrand features modern visuals, simplified site navigation and real student imagery to better connect with young people, apprentices and employers.

Officials say the refresh aligns with the College’s new strategic plan and aims to reflect the evolving industry, helping attract a more diverse future workforce into construction and the built environment.

Lyndsey Priestley, head of marketing and student recruitment at LCB, said: “The UK construction sector employs over two million people across a vast range of trades and professions and contributes billions of pounds to the UK economy. 

“We wanted Leeds College of Building to better reflect this diverse and exciting industry, so our rebrand represents a bold, new era in construction education. 

“Our modern, forward-thinking identity still embodies our high standards, but with a renewed focus on innovation, inclusivity and opportunity.”

Ricky Hill, managing director of Born Communication, added: “Leeds College of Building has a unique offer, but their brand didn’t reflect just how ambitious and future-focused they are – or how much they’ve evolved. 

“Our challenge was to create a brand that could speak to the full breadth of their offering, from apprenticeships to degrees, while staying rooted in their heritage and name. 

“This wasn’t about a cosmetic refresh – it was about realigning perception with reality and unlocking new opportunities to engage students, industry and partners alike. 

“We’re proud to have helped shape a brand that reflects who LCB are today, and where they’re heading tomorrow.”

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