Sisters launch skincare with kindness

A Newcastle-based skincare brand is launching a science-led range specially designed for sensitive skin. 

Kind Atoms, founded by sisters Jusna Ali, a chemist, and Roxanna Maani, blends traditional South Asian beauty rituals with modern scientific expertise to create effective, “kind” skincare. 

Their debut product, the Atomic Moisturiser, combines ingredients like turmeric, saffron and niacinamide to hydrate, soothe and protect the skin barrier. 

Dermatologically tested and cruelty-free, it simplifies skincare routines without compromising on results. 

Developed entirely in-house, Kind Atoms is committed to authenticity, sustainability and delivering real, visible benefits.

Roxanna said: “We’re not here to jump on trends.

“We’re here to offer a thoughtful, trustworthy skincare experience that blends nature, science and a little nostalgia, for those who want effective products that feel good in every way.

“We’re not just putting our name on a product. 

Jusna added: “We’re part of every step – from sourcing ingredients to formulation and testing – to ensure the integrity of what we offer. 

“It’s skincare that’s kind, in every sense. 

“As a chemist, I’ve helped build this formula from the ground up to make sure every ingredient is there for a reason. 

“It’s about being effective, not excessive.”

The brand is available online at kindatoms.com and on Instagram at @kind.atoms, with new product drops coming soon.

Want your business, product or service to be seen regionally and nationally? Bdaily helps you get your story in front of the right audience, every day. Find out how Bdaily can help →

Join more than 55,000 subscribers by signing up to our daily bulletin each morning here.