Picture perfect pivot for Gateshead photographer

A Gateshead-based photographer has turned a lifelong hobby into a full-time business after more than three decades in insurance.

Alan Green, 62, from Sunniside, launched the eponymous Alan Green Photography in 2017 after being made redundant and undergoing heart surgery in 2019, following the loss of both his and his wife’s parents between 2014 and 2016. 

After 34 years as a commercial insurance broker, he made the leap to build a business around his passion.

Alan said: “I fell into insurance. 

“What I really wanted was to be a car salesman – to match people up with something perfect for them. 

“But instead, I found myself stuck in a job that caused me a mountain of stress and sleepless nights.

“I’d always loved photography since I was a kid – the magic of capturing a moment in time –and I knew I had to do something that made me feel alive again.

Alan added: “There’s still stress – but it’s my stress.

“It’s creative, and it’s driven by passion, not pressure. 

“With insurance, I felt like I was surviving. 

“Now, I feel like I’m making a difference. 

And when a client tells me their photos gave them the confidence to push their business forward – that’s everything.”

Specialising in brand photography, Alan works with clients across the North East, including Northumbrian Water, while also selling landscape prints inspired by his love of the outdoors.

His signature style focuses on capturing honest, story-led images that reflect the personality behind the business.

Alan added: “It’s not just about taking a photo. 

“It’s about putting someone at ease, helping them feel confident, and showing the heart of who they are. 

“I love helping people shine, especially those who might not feel naturally comfortable in front of a camera.”

“A lot of my clients are just like me – people who’ve taken a leap to do something they really care about. 

“I get such a buzz out of helping them present themselves professionally while staying true to who they are.

“Photography has always helped me appreciate the beauty and inspiration in the world around me. 

“Now, it’s how I help others get seen. 

“That’s the best feeling!”

Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →