ATPI appoints first female GM in Saudi Arabia

Global travel management company ATPI has appointed Zara Higgins as general manager for the Kingdom of Saudi Arabia, marking a major milestone for its joint venture with the Al Majdouie Group.

Zara becomes the first female leader in both Arjaa ATPI and Saudi Arabia’s corporate travel sector. 

She will oversee business operations, local team development, and the rollout of advanced travel solutions aligned with Vision 2030.

Zara will also continue as ATPI’s global head of energy, supporting growth across the sector. 

She said: “Being appointed to lead the operation in the Kingdom of Saudi Arabia at such a transformative time is a real privilege. 

“This is an incredible time to be joining the business as Saudi Arabia is a market with significant opportunities, innovation, and ambition. 

“I am committed to supporting our team, clients, and the industry with cutting-edge travel solutions, through investing in local talent and technology. 

“My ambition is for Arjaa ATPI to lead the way and transform the business travel sector across the Kingdom.”

Lynn Coutts, managing director for the Middle East at ATPI, added: “Zara’s appointment is a proud moment for Arjaa ATPI and a reflection of our belief in investing in exceptional talent to lead our regional growth. 

“Zara brings a wealth of experience, a strong focus on innovation, and a collaborative leadership style that aligns perfectly with our goals in the Kingdom. 

“We are confident she will make a lasting impact.” 

Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →