PayByPhone appoints UK commercial director

PayByPhone has promoted Rebecca Maisey to the newly created role of UK commercial director, taking full charge of the company’s commercial activities across the UK. 

With over 14 years at PayByPhone, including her recent position as senior client director, Rebecca reports directly to chief executive Jonny Combe and joins the senior commercial leadership team.

Rebecca said: “I am delighted to take on the leadership of the UK’s commercial business at a time when the UK parking landscape is evolving, particularly with the introduction of the National Parking Platform. 

“I am committed to ensuring PayByPhone remains the app of choice. 

“In addition, thanks to our new features and strategic partnerships announced this year, the UK will build on that momentum to realise even greater success.” 

Jonny added: “Rebecca is a consummate professional who is highly-respected not only by her peers in the company but also by the industry as a whole – she won the inaugural Inspirational Woman in Parking award at the BPA’s People in Parking Awards, in 2022. 

“Her strong, long-standing client relationships and natural leadership style make Rebecca ideally placed to shape the next phase of our commercial strategy in the UK, leading the unification of all UK commercial functions, driving growth, innovation and customer focus.” 

Simultaneously, Adam Dolphin steps down as UK managing director but will remain involved as senior advisor focusing on new business development until year-end. 

Anthony Cashel, chief operating officer, takes on the UK statutory and legal responsibilities.

The changes mark a strategic evolution in PayByPhone’s UK leadership to support ongoing growth.

Jonny added: “I would like to thank Adam for everything he has done for the business. 

“He remains a highly valued and respected member of our team and he has made a lasting impact, particularly with our clients, where his relationships and expertise have been key to many of our successes. 

“We will not be replacing the UK managing director role. 

“Instead, this new UK structure will suit both the current shape and future direction of our UK operations better.”  

“As the industry in the UK evolves, so does PayByPhone. 

“I am confident that under Rebecca and Anthony’s leadership we will meet the needs of our UK clients and the future direction of our UK operations better, and business will thrive in this competitive marketplace.”

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